Posted by talkthree on March 31, 2011 · Leave a Comment
Image Source ———– This post was written by Dacey Arashiba, our resident Analytics expert. ———— Mark Wolfenson recently wrote “The Consumer Isn’t Really in Control: Why Agencies Need to Counsel Marketers That Their Brands’ Narrative Is Still in Their Hands” (adage.com). His statement is that consumer control is still not a true reality. While the … Continue reading →
Posted by talkthree on March 29, 2011 · Leave a Comment
Image Source ———— This post was written by Jen Patton, Talk3’s blog moderator, Content Curator, and Social Media Strategist. ———— Our company has recently intitiated active participation on Facebook and Twitter. Trying to establish a solid footing is an interesting experience. As a company representative, I try to pay attention to how other people interact … Continue reading →
Posted by talkthree on March 28, 2011 · Leave a Comment
Image Source ————— This post was written by Sue Kim. Her areas of expertise include computational intelligence, classifiers, and curation. ————— Screw Semantics The title of this post, of course, is purely incendiary. At Talk3, we value semantic technologies, and employ them in creating consumer-centric solutions. But in an era where academic research meets mainstream … Continue reading →
Posted by talkthree on March 18, 2011 · Leave a Comment
Image Source This piece was written by Julie Campbell, who recently returned from vacation. —– Social networking is alive and well among the American study-abroad students in Barcelona! Don’t bother sending you student with detailed guidebooks. Your friends’ recommendations don’t help either. Forget the 73 reviews on http://www.timeout.com/Barcelona. Zagat and Frommers are no help either. … Continue reading →
Filed under Social Media Marketing · Tagged with active participation, barcelona, college partying hot spots, college students, consumer interaction, dynamic age group, facebook, impact of social media, let others tell your story, marketing opportunity, marketing strategies, marketing to twenty somethings, social media marketing, social networks, study abroad, twitter, voice of the customer
Posted by talkthree on March 16, 2011 · Leave a Comment
Image Source ——— The Truth About What Really Drives Social Commerce “Let’s get one thing clear- social commerce is not new. From inviting friends to sharing recommendations, social commerce has been an integral part of commerce long before the internet. So, what has changed?” —- Social Commerce in and of itself is not new. It … Continue reading →
Filed under Social Media Marketing · Tagged with customers, daily deals, democratization, e-commerce retailers, influential users, measurable social strategies, modern social psychology, news articles, non-transactional items, online purchases, online retailers, online shopping, purchasing data, purchasing decisions, referral traffic, sales, sharing recommendations, social commerce, social commerce tools, social media, thoughts recommendations ideas, winning social commerce strategy, youtube
Posted by talkthree on March 14, 2011 · Leave a Comment
Image Source ——— Why Scvngr’s “Chief Ninja” is the Talk of SXSW “The Boston startup plans to disrupt Groupon and Foursquare by making a game that combines the genius of both, and imagines how the benefits of games can extend beyond business.” ——— There is a huge amount of potential in gaming as it relates … Continue reading →
Filed under Tech Industry · Tagged with austin convention center, brand alchemist chris mahl, buffalo wild wings pilot, check-ins mainstream, company restaurants, consumer loyalty, effective national brand campaigns, environmental regulation, facebook, game mechanics, games, generic rewards, local businesses, location-based apps, location-based services, loyalty problem, mayorship paradigm, philanthropy, powerful brands, scvngr app, scvngr game, scvngr user-generated system, seth priebatsch, sxsw, tech industry, video game
Posted by talkthree on March 10, 2011 · Leave a Comment
Image Source Attention to Intention to VRM – Opportunities for Entrepreneurs “You cannot do personalization effectively without knowing an awful lot of information about an enormous number of people. The privacy backlash is building. Today it is only techies who are aware of the issue and where it is headed, but when mainstream users get … Continue reading →
Filed under Consumer Control · Tagged with centralized data stores, commerically viable, companies private data, consumer initiatives, consumer protection, credibility, crm systems, customer relationship management, data aggregator, direct mail, facebook, google, harvard business review, infomediary intention, massive enterprise change, organization control systems, personal data, personalization technology, privacy honoring, solution, traditional marketers, transaction value, vendor relationship management, vrm
Posted by talkthree on March 9, 2011 · Leave a Comment
Image Source ——— Seven Important Social Media Trends for the Next Year “Social media changes from month to month. Trends come and go quicker than the seasons change. The latest trendy site could be next year’s Myspace and the hottest new site probably hasn’t even been conceived yet or is at the couple of guys … Continue reading →
Filed under Social Media Marketing · Tagged with active participation, brand value, branded content, consumer experience, content curation, insights, marketing, marketing messages, next big thing, personal brand, public perception, social media, social media presence, social media trends, stay current on trends, staying relevant, trendy site
Posted by talkthree on March 8, 2011 · Leave a Comment
Image Source ———- Consumer Control Brings Brand Loyalty Back to Bank of America “Bank of America’s foray into mobile banking is more than a gimmick, and its iPhone application is more than just a reason to issue a press release. Underlying all of the marketer’s moves into mobile services and marketing is a key insight: … Continue reading →
Filed under Consumer Control · Tagged with adaptive process, bank of america, banking app, consistent interaction, consumer control, consumer influence, customer service, give people control, insight, iPhone, marketing, marketing insight, mobile, mobile app, mobile banking, mobile presence, online banking, personal, real-time, social, social media presence
Posted by talkthree on March 7, 2011 · Leave a Comment
Image Source ———- Product You “I recently had a chance to sit down with Liz Strauss and discuss personal branding. Liz is a social web strategist and community builder, who has written extensively about personal development and its intersection with professional development.” — Highlights: “Clearly put a stake into the ground as to who you … Continue reading →
Filed under Social Media Marketing · Tagged with brand representative, brand values, consumer interaction, let others tell your story, personal branding, personal characteristics, personalization, professional development, social networking platforms, social networks, telling company's story, value proposition