Consumer Control: Reality or Fantasy?

Image Source ———– This post was written by Dacey Arashiba, our resident Analytics expert. ———— Mark Wolfenson recently wrote “The Consumer Isn’t Really in Control: Why Agencies Need to Counsel Marketers That Their Brands’ Narrative Is Still in Their Hands” ( His statement is that consumer control is still not a true reality. While the … Continue reading

Shift Toward Consumer Control Is Happening Now

Image Source Attention to Intention to VRM – Opportunities for Entrepreneurs “You cannot do personalization effectively without knowing an awful lot of information about an enormous number of people. The privacy backlash is building. Today it is only techies who are aware of the issue and where it is headed, but when mainstream users get … Continue reading

Consumer Control via Mobile Apps

Image Source ———- Consumer Control Brings Brand Loyalty Back to Bank of America “Bank of America’s foray into mobile banking is more than a gimmick, and its iPhone application is more than just a reason to issue a press release. Underlying all of the marketer’s moves into mobile services and marketing is a key insight: … Continue reading

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