Power of Personal Branding

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Product You
“I recently had a chance to sit down with Liz Strauss and discuss personal branding.  Liz is a social web strategist and community builder, who has written extensively about personal development and its intersection with professional development.”

Highlights:

“Clearly put a stake into the ground as to who you are and where your boundaries are going to be.  Define yourself well instead of letting the Internet tell your story.  That’s the point.  If you’re not telling your own story, someone else is telling it for you.”

“I am a value proposition.  I have something to offer.  One of the great things about looking at it this way, is it becomes an equalizer.”

“Experience won’t get you anywhere.  It’s who you are that matters.”

Affect on Marketers:
Today’s consumer wants interaction on a personal level with brands. The personal characteristics of whoever is on the other side of a brand’s social networking platforms are not only relevant, they are very important. A brand and their representatives need to take an active, focused role in telling the company’s story online.

Implications:
The importance of the ability to define persona both on a company level and a personal level is apparent here. Talk3 can be useful on both sides, as well as assisting in connecting the two in a meaningful way.

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