Consumer Control via Mobile Apps

Image Source ———- Consumer Control Brings Brand Loyalty Back to Bank of America “Bank of America’s foray into mobile banking is more than a gimmick, and its iPhone application is more than just a reason to issue a press release. Underlying all of the marketer’s moves into mobile services and marketing is a key insight: … Continue reading

The Next Frontier for Social Media Marketing

Why Data Mining Is the Next Frontier for Social Media Marketing “The thinking about social media in corporate marketing departments is rapidly evolving. Initially, social media was seen as yet another broadcast opportunity for pushing messages out into the world, and for many companies that view persists.” —   “There’s nothing wrong with using social … Continue reading

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