The Oil of The Internet

source ——————— “Personal Data is the new oil of the Internet and the new currency of the digital world.” Meglena Kuneva, Consumer Commissioner, March 2009. [source] There is no denying the value of the personal data. It can be used for understanding market trends, developing effective business models, or for target marketing. As much as … Continue reading

The Next Frontier for Social Media Marketing

Why Data Mining Is the Next Frontier for Social Media Marketing “The thinking about social media in corporate marketing departments is rapidly evolving. Initially, social media was seen as yet another broadcast opportunity for pushing messages out into the world, and for many companies that view persists.” —   “There’s nothing wrong with using social … Continue reading

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