Consumer Control via Mobile Apps

Image Source ———- Consumer Control Brings Brand Loyalty Back to Bank of America “Bank of America’s foray into mobile banking is more than a gimmick, and its iPhone application is more than just a reason to issue a press release. Underlying all of the marketer’s moves into mobile services and marketing is a key insight: … Continue reading

Power of Personal Branding

Image Source ———- Product You “I recently had a chance to sit down with Liz Strauss and discuss personal branding.  Liz is a social web strategist and community builder, who has written extensively about personal development and its intersection with professional development.” — Highlights: “Clearly put a stake into the ground as to who you … Continue reading

Bring Your A Game

Bringing Your A Game “Earlier this week, I shared a presentation by marketing technologist Cleve Gibbon on building a marketing technology platform for engaging global brands. Today, I’m pleased to share with you our own interview with him.” — Affect on Marketers: A marketing team must be adaptive and flexible, and so should brands’ websites. … Continue reading

Social Media Revolution

“Is social media a fad? Or is it the biggest shift since the Industrial Revolution? This video details out social media facts and figures that are hard to ignore.” — The speed with which social media is growing presents many exciting opportunities. Ignoring it, or not actively participating, would be beyond foolish. Affect on marketers: … Continue reading

Creating A Social Media Presence

Facebook Makes Brands Stupid “Sometimes it seems like all the reblogging and reposting and retweeting is a bit of a Ponzi scheme: Someone at the top of the pyramid gets a lot of credit, and followers, for being the originator of a post or link, but as the content is passed along, the amount of … Continue reading

The Next Frontier for Social Media Marketing

Why Data Mining Is the Next Frontier for Social Media Marketing “The thinking about social media in corporate marketing departments is rapidly evolving. Initially, social media was seen as yet another broadcast opportunity for pushing messages out into the world, and for many companies that view persists.” —   “There’s nothing wrong with using social … Continue reading

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