Bring Your A Game

A-game

Bringing Your A Game
“Earlier this week, I shared a presentation by marketing technologist Cleve Gibbon on building a marketing technology platform for engaging global brands. Today, I’m pleased to share with you our own interview with him.”

Affect on Marketers:
A marketing team must be adaptive and flexible, and so should brands’ websites. Websites should no longer be viewed as repositories for information. To be effective, they should be interactive and socially connected.  Marketers can achieve the goal of increased revenue by focusing in on providing solutions to real life problems.

Implications:
Talk3 responds to the ‘staggering demand for ‘A’ class data’ with curation—both on the company side, and by facilitating users’ ability to curate for themselves (and each other). Our strategy lines up neatly with these ideas, from start to finish, focusing on the necessity of providing solutions to the problems of consumers, and adding to it the ability to customize.

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